About Us
Our STORY
IND!E was founded in 2014 with a clear purpose: to empower small businesses to grow and scale by creating pathways into retail, and to help major retailers stand out by offering exciting, unique, and locally sourced products alongside big-name brands.
Since then, we’ve driven over £50 million in revenue for small businesses, shipped more than 3 million packages, hosted 10,000 pop-up events, and built an active network of 16,000 emerging brands. From in-store pop-ups to shop-in-shop incubators, we’ve revolutionised how small brands and big retailers collaborate to meet the demands of today’s consumers.
And we’re nowhere near finished!
Our Vision
To become the global leader in creating opportunities for SME brands in retail, enabling passionate entrepreneurs to turn their dreams into thriving businesses.
Why do we do it?
Small brands are the future of retail. We’re building a connected network of SME brands and major retailers, creating transformational opportunities that benefit both, while meeting the ever-evolving expectations of shoppers.
We’re deeply grateful to our forward-thinking retail partners who share our commitment to supporting small and emerging brands. Together, we’re shaping a vibrant and diverse retail landscape for the future.
Our business is multifaceted
At IND!E, we’ve built an ecosystem that celebrates independent brands from all over the world, connecting them with exciting retail opportunities to grow and thrive.
This is vital for brands like yours. You’ll gain access to our network of leading retailers and benefit from our expertise in creating impactful pop-up shops, shop-in-shop experiences, and other tailored retail solutions.
How we help businesses to grow
We collaborate with top retailers, including John Lewis, Morleys Stores, Dobbies Garden Centres, and Ocado, to bring the most unique, innovative products to market.
No matter the size of your brand or where you’re based, if you create something extraordinary, we want to hear from YOU.
Opportunities with us
By joining forces with us, your business will gain increased brand awareness, new customers, and more sales. Here’s how we can help:
Hosting pop-up shops in iconic retail destinations like London, Manchester, Bristol, and Edinburgh.
Featuring your brand in our Shop-in-Shop model on major platforms like Ocado, connecting you with online shoppers.
Participating in organised seasonal and local shopping events like Pride, Cheltenham Races, and Diwali.
Accessing industry-leading webinars to help you grow and navigate the retail landscape.
Ready to take the next step?
Whether it’s through pop-ups, shop-in-shop placements, or large-scale events, IND!E is here to help you take your brand to the next level. Let’s work together to bring your vision into the spotlight!
