Launch of Pop-Up Shops in Primark for International Women’s Day

This week we launch our pop-up shops with
PRIMARK for International Women’s Day.

Primark will be telling the local stories of female UK-based entrepreneurs championed by us at GBX.

Launching this Thursday 7th March.

This week a group of female small business owners will start to host exciting new pop-up shops offering beauty, accessories, perfume and jewellery at a dedicated space in Primark’s Birmingham and Newcastle High Street stores.

The pop-ups open for the first time on Thursday 7th March and end on Sunday 7th April, running every weekend from Thursday to Sunday over the next five weeks.

The bespoke pop-up experiences will begin by marking International Women’s Day (Friday 8 March) as Primark celebrates how women’s support for each other is as natural as it is necessary. Many of the entrepreneurs have been selected to help female entrepreneurship thrive in the local community over the next five weeks.

Local shoppers can find these pop-up experiences on the second floor of the retailer’s biggest Primark store in the world in Birmingham and on the lower ground floor in the brilliant Newcastle store. This will open up opportunities to new customers and create greater brand awareness for the female entrepreneurs and their small businesses.

We are really proud to begin working with PRIMARK this International Women’s Day.