shop-in-Shop

Our distribution model

The IND!E Model

At IND!E, we’ve built a single-source solution that simplifies how retailers access relevant, innovative products while empowering SME brands to scale and thrive. Our Shop-in-Shop model acts as both a brand incubator and a seamless distribution channel, enabling retailers to source exceptional products effortlessly and, when ready, transition those brands into direct relationships.

We also provide retailers with a unique opportunity to test and trial brands they’re interested in working with through IND!E, before deciding to take them on directly. This allows retailers to minimise risk while still exploring new, exciting product opportunities.

What is it?

The IND!E Shop-in-Shop model connects SME brands with major retailers by integrating them into established physical and online retail spaces, including platforms like Ocado. Acting as a distributor, we manage everything from sourcing to compliance and logistics, providing retailers with a seamless, scalable solution for offering unique products.

For brands, it’s an unparalleled opportunity to showcase products, gain retail experience, and build credibility while benefiting from IND!E’s end-to-end support.

Why OUR MODEL STANDS OUT

  • End-to-End Distribution: From sourcing to delivery, we act as a seamless distributor for retailers.

  • Flexible Commercial Model: Our unique commercial structure benefits both brands and retailers— contact us to learn how it works.

  • Scalable Opportunities: Brands can grow their market presence while retailers can easily adopt new, innovative products.

How it works for retailers

1

Single Source Solution:

IND!E manages a curated portfolio of brands, acting as a distributor to streamline sourcing and logistics.

2

Flexible Brand Testing:

Channel brands you’re considering directly to IND!E to trial their performance before making a long-term commitment.

3

Tailored Commercial Model:

We offer a unique commercial approach that works for retailers of all sizes—contact us to arrange a call or email to learn more.

How it works for brands

1

Incubator Support:

IND!E prepares you for the retail market, providing guidance on compliance, logistics, and marketing.

2

Retail Exposure:

If successful, your products will be showcased in high-traffic physical stores and leading online platforms like Ocado.

3

Distribution Expertise:

IND!E handles the operational complexities, allowing you to focus on creating great products.

Let’s build the future of retail together

Whether you’re a retailer looking for fresh and relevant products, or a brand ready to break into the market, IND!E’s shop-in-shop model provides the tools and opportunities to succeed.

Talk to us today! 

Arrange a call or send us an email to learn more about our unique commercial model and how IND!E can help you transform your retail experience.

Current Opportunities with our retailers

    • Blue Water

    • Brent Cross

    • Bristol

    • Cambridge

    • Canary Wharf

    • Cardiff

    • Chelmsford

    • Cheltenham

    • Chichester

    • Edinburgh

    • Exeter

    • Glasgow

    • High Wycombe

    • Horsham

    • Ipswich

    • Kingston

    • Leeds

    • Leicester

    • Liverpool

    • Milton Keynes

    • Newcastle

    • Norwich

    • Nottingham

    • Oxford Street

    • Oxford Westgate

    • Peter Jones

    • Poole

    • Reading

    • Solihull

    • Stratford

    • Trafford

    • White City

    • Aberdeen

    • Carlisle

    • Chesterfield

    • Edinburgh

    • Huntingdon

    • Kings Lynn

    • Huntingdon

    • Rugby

    • Thornbury

    • Elys Wimbledon

    • Morleys Brixton

    • Camp Hopson, Newbury

    • Morleys Tooting

    • Morleys Bexleyheath

    • Selbys Holloway

    • Pearsons Enfield

    • Roomes Fashion & Home

  • "It’s a pleasure working with Indie pop up again! Very quick responses to enquiries and the JL support is great"

    TemAd

  • "Indie are such a great team and magically get brands into the high street stores. Indie support independents and give us a platform to shine. Thank you."

    NoLoGoChic

  • “Seeing my work in a high street shop was definitely one of my highlights of the year.”

    We Are Proper Good